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This evening you will hear pitches from fellow participants in the Launch48 weekend. Some will astound you with their charm and intelligence, some will be great ideas that are poorly presented, while others will just make you chuckle. Here are three questions that hopefully give you some guidance on what to listen for:

1) Does the idea interest you?

This is a gut feeling - does the concept appeal to you? Perhaps the pitch mentions something that particularly interests you because it’s an exciting new technology that could shake up an industry. Maybe it’s familiar territory and you know a handful of pitfalls that you could help to avoid.

2) Is there one problem that can be solved by the end of the weekend?

Remember that a key part of the Launch48 experience is learning. If you’re a developer, take a look at what is being suggested and think about how achievable building version 1 of this app actually is, but make sure you consider time you may wish to spend on any learning or experimentation of a new language or framework.

3) How viable is it as a business, perhaps after a few months of continued development?

Some of the web apps that take shape over the weekend could become more than just a learning experience, you might wish to continue to work on it and build a company. It does not matter if you are prepared to commit time and effort beyond the weekend, consider that others might and ask yourself how much potential the pitch has to become a successful business.

Remember that all pitches undergo the scrutiny of the audience and that a majority vote decides which ideas go forward - make your vote count!